Search Engine Optimization is something you should consider before submitting your website to the search engines. A well optimized website can bring lots of visitors to your website from the search engines. SEO is the process of modifying your web page to get better rankings with the search engines. One thing you should consider is how to use meta tags and keywords, although this is not as important as it used to be. If possible it is best if you use your top keywords in your domain name. Then you should provide content and meta tags based on your top keywords. Use the meta-tag description and meta-tag keywords attribute on every page of your site that you want the search engines to index. We recommend that you include 1-2 of your most important keyword phrases in the title tag, BUT be careful not to just list keywords. If you just list keywords you risk being viewed as spamming the engines, which can ultimately lead to you being blacklisted by the search engines. Your title tag should include your keyword phrases while remaining as close to a readable sentence as possible to avoid any problems. Include 3-4 of your most important keyword phrases. Especially those used in your title tag and page copy. Don’t forget plurals.

After you have optimized your website you should consider your link popularity, or the number of sites that link to your site. You can increase your popularity by finding linking partners. You exchange links with another website to increase your popularity. You should link with other websites that have content that is relevant to your website. For example, if your website is about “work at home” then you should seek linking partners that are about “work at home” or whatever your keywords might be. Inbound links go a long way to increasing your popularity with the search engines. Before you can start looking for linking partners you need to get a links page for your website. Then you can go to a search engine and type in your keywords. Generally, the pages that come up in your search will be likely candidates for you to link with, but you don’t want to link with your competitors. Potential websites you might link with should contain information relevant to your web site and reach an audience who would be interested in your web site.